Gateway Affairs is a boutique public relations firm dedicated to enhancing brands, communities and lives, and is located in the Gateway Center, an office complex in Newark, NJ that connects the community to Newark Penn Station, a major transit hub that connects millions of commuters each day to New York City. We researched this community, the commercial and commuter hub, and learned about the organization's purpose and role in this environment, to derive inspiration for branding Gateway Affairs.

Based on that inspiration, we created the organization's logo, business cards and website.